Astoria Performing Arts Center
Project background
The client was Astoria Performing Arts Center, a not-for-profit organization dedicated to engaging the residents of Western Queens and the Greater New York City area in contemporary cultural and social issues through live performance, arts education, and community participation.
Creative process
In my role as Social Media Manager, the goal was to promote APAC’s seasonal mainstage productions and workshops through (at minimum) twice-daily posts on Instagram, Facebook, and Twitter. For APAC’s three primary feeds, I set out to update with content throughout the day and promote productions and workshops with campaigns. Prior to the opening of APAC’s mainstage productions, I rolled out #MeetTheCast promos on each feed, with a complete questionnaire from each cast member published via APAC’s blog. For APAC’s production of Raisin, I also helped to implement a cross-promotional campaign in conjunction with Broadway Black, in which cast member Sarita Amani Nash participated in an Instagram Takeover.
Final results
Through our increased digital presence, word-of-mouth spread about our production, leading to a successful string of sold-out performances.
Atlantic Television
Project background
The client was Atlantic Television, a company that provides broadcast-level, insured, award-winning crew members equipped with the latest cameras, lighting, sound, and aerial equipment in every major city across the U.S. & Canada.
Creative process
In my role as Content Writer, I aimed to promote Atlantic’s latest collaboration with Audible, a new audiobook based on Romeo and Juliet recorded by North & South actor Richard Armitage. I wrote up a blog post detailing how Atlantic’s local NYC-based crew helped film Armitage’s recording process for the audiobook, from the different roles of each crew member on set to the gear they used.
Final results
Upon publication on Atlantic’s website, we soon saw a noticeable uptick in traffic and views (as seen below), the most of any post up until that point.
The French Workshop
Project Background
The client was The French Workshop, an artisan bakery chain founded in 2015, which draws inspiration from Parisian boulangeries with its famous open-concept workshop.
Creative Process
In my role as Marketing Coordinator, the goal was to increase engagement and followership across all of TFW’s social channels through a combined effort of organic and paid cross-platform strategies, consisting of everything from written and video content, to special giveaways and collaborations we did with local foodie influencers and local businesses within the areas of each TFW location.
Final Results
Within the first three months of my tenure there, our followership on Instagram began to grow exponentially, from about 10k to close to 13k. After about a year, we were able to hit our initial goal of 15k. Along with followership, engagement grew across all platforms—much of which was also due to regular community engagement on our end.
Jessica Taghap 